Most frequent questions and answers

Shop Latino Day is a day dedicated to supporting Latino-owned businesses (LOBs) and highlighting the significant contributions Latinos make to the U.S. economy.

Shop Latino Day will take place on Saturday, September 14, 2019, helping kick-off a month of  Hispanic homage.

Visit www.shoplatino.com to learn of the different ways to show up for the Latino business community. You can become an official Shop Latino partner, sign-up to be a part of the Shop Latino Business Network, pledge to participate, and nominate a Latino business for Shop Latino to spotlight.

With the future of the United States directly tied to the economic well-being of nearly one-fifth of the population — we all have a stake in ensuring their success and that every American has equal access to opportunity, regardless of race, skin color, economic status, address, or educational attainment.

  • The economic contribution of Latinos to the U.S. economy is equivalent to a GDP of $2.13 trillion. If compared to the GDPs of other countries, it would rank as the 7th largest GDP in the world (larger than the GDP of India).
  • By 2020, the Latino economic contribution will account for 12.7 percent of the country’s total GDP—and fuel nearly a quarter of all US GDP growth.
  • Latinos drive $700 billion into the U.S. economy annually.
  • Latino consumers currently represent $1.7 trillion in buying power.
  • LOBs represent 13% of all business. 
  • Non-Hispanic white new businesses creation is in decline.
  • Latino entrepreneurs are starting businesses at a faster rate than any other group.
    • Latinos start businesses at 2 times the rate of the general population.
    • 1 in 4 new businesses are Latino-owned.
  • There are 3.3M LOBs, representing 46% growth from 2007 to 2012
  • 287K LOBs have paid employees
  • LOB’s generate $474 billion annually
  • Top industries among LOBs include employment services, warehousing and storage, and management of companies and enterprises.
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